Rather than being a medium for western culture alone,the internet Essay

Rather than being a medium for western culture alone,the internet actually help promote and strengthen the societies - Essay Example Today, social networking websites seem to have turned the whole world into one single social platform where people belonging to different cultures and ethnicities communicate with each other and promote each other’s cultures (Tomlinson 1999). According to Hermeking (2005), significant influences of international cultures can be seen all over the internet today. Cross cultural marketing is being done to promote products from countries all over the globe including the non-western nations. Internet may be regarded as one of the reasons behind the increasing trend of globalization in the world (Slevin 2000). It can be said that internet has become one of the best sources for any kind of information and communication throughout the world has become very easy after the advent of the internet. Business entities seem to have put internet to use at its maximum potential and still a number of possibilities of innovative use of the internet pop up every day (Lengert 2000). So many signif icant business entities all around the globe have put their products on their website and users can easily view the features of the products and buy them online. Some of the significant organizations that conduct online business are Walmart and Amazon. Internet has made online businesses very easy and the best thing about using this resource is that it is not limited to a single society or a nation, internet can be used by anyone all around the globe and this has given the opportunity to non-western nations to introduce their products to other parts of the world. Internet has not only helped non-western nations promote their cultures internationally through internet but it has also helped them boost their economies through the exposure of their potential in the global market (Slevin 2000). The internet is being used widely as a primary source for real time information all over the globe therefore it has become significantly easy for western entrepreneurs to access information regard ing non-western nations, their human resource and the way business is conducted in such nations (Lengert 2000). The real time availability of such information has helped the non-western nations to present their potential to the international market and it has increased the probability of investment in non-western nations. IMPACT OF INTERNET ON BUSINESS OF NON-WESTERN NATIONS Internet has played a very important role in promoting business of non-western nations in the global market. Internet is one of the reasons behind the increasing trend of Foreign Direct Investment in underdeveloped countries. Following is the analysis of increasing trend of international investment in non-western countries. Internet and Multinational Entities As mentioned earlier, internet may be one of the biggest drivers of globalization. The exposure of the potential of the non-western nations to the international investment drove the attention of multinational entities to such countries (Park & Jun 2003). Wi th the development in internet, it can be observed that investment in under